new-york.in

Brand guidelines · v0.1 · Sep 2026

new-york.in brand

The identity system for new-york.in — logo, colour, type and stationery, and how to use them together.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#2D5049RGB 45, 80, 73
DeepHeaders and dark grounds#1C332ERGB 28, 51, 46
AccentHighlights and emphasis#A07B3FRGB 160, 123, 63
InkBody text#20302ERGB 32, 48, 46
GroundPage background#F3F2ECRGB 243, 242, 236
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Literata

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · Inter

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxEverything local, in one place.
H2 · 36pxEverything local, in one place.
H3 · 24pxEverything local, in one place.
Body · 17pxEverything local, in one place.
Caption · 13pxEverything local, in one place.
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

new-york.in
✓ Do — On light grounds, with clear space
new-york.in
✓ Do — Reversed on the deep brand colour
new-york.in
✗ Don't — Don't stretch or squash it
new-york.in
✗ Don't — Don't recolour it
new-york.in
✗ Don't — Don't place it on busy backgrounds
new-york.in
✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

n
new-york.in
new-york.in
Founding Team
hello@new-york.in
www.new-york.in
—
Founding Team
new-york.in
hello@new-york.in · www.new-york.in
new-york.in hello@new-york.in
www.new-york.in
new-york.in
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for new-york.in
07

Explorations

Alternative wordmark directions considered for new-york.in. Each downloads as SVG.

new-york.in
01 · Serif authority
new-york.in
02 · Geometric sans
new-york.in
03 · Monospace
new-york.in
04 · Grotesk
new-york.in
05 · High contrast
new-york.in
06 · Condensed
new-york.in
07 · Soft geometric
new-york.in
08 · Rounded
new-york.in
09 · Reverse